Catrion

Corporate Strategy

2024 – 2026

CATRION’s Corporate Strategy for 2024-2026 outlines a bold vision to establish itself as the national leader in catering and hospitality within the Kingdom of Saudi Arabia.

Diversifying Growth, Accelerating Leadership

Anchored in two core pillars, ‘Diversify & Accelerate’ and ‘Building on Existing Capabilities’, this strategy focuses on maintaining market leadership in in-flight catering,

scaling up integrated hospitality services, and venturing into new growth opportunities across healthcare, events, and other emerging sectors.

By enhancing operational efficiencies, fostering strategic partnerships, and adopting a customer-centric approach, CATRION is committed to aligning its efforts with Saudi Vision 2030,

diversifying its revenue streams, and driving sustainable growth. This forward-looking strategy underscores CATRION’s ambition to redefine industry standards and strengthen its position as a trusted leader in hospitality and catering excellence.

01

Diversify and Accelerate

Strategic Objective	Become the National Champion for Catering in the KSA
What	Maintain Market Leadership in In-Flight Catering	Scale up in Integrated Hospitality	Integrated Agility and Adopt a Customer Centric Approach	Explore New Opportunities
	Develop compelling CATRION value proposition for new airlines Build key account management capability to nurture priority customers Cover airport expansions and assess covering new airports Maintain market leadership in lounges Retain strategic operations in retail and focus on profitability	Execute Red Sea and pursue other Giga Projects Develop Integrated Facility Management offering Scale-up new sectors (Healthcare and Events and Functions) Grow profitably existing sectors (B&I, Remote Sites and Railways) Develop a more sustainable Hajj model	Transform Procurement Adopt a matrix organization for Integrated Hospitality (incl. Business Development function) Establish Guest Experience Enhance cost competitiveness / operational efficiency across Business Segments Enhance agile management of Giga Projects (e.g., project management, financial and operational controlling)	Partner with established brands on frozen foods

How
	Enhance cost competitiveness/ operational efficiency across Business Segments (e.g., food and labor cost for Integrated Hospitality, corporate cost) Restructure the organization and inject needed capabilities (e.g., business development, category management, marketing, data analytics) Pursue inorganic growth opportunities; explore JVs where needed (e.g., healthcare, events)

02

Building on Existing Capabilities

Food Procurement	Food Preparation and Operating Kitchen at Scale	Value Add Food Preparation	Operating within the Travel Channel
Established procurement scale of SAR 1.2 Bn, with strategic relationships with key vendors.	Operates 1 CPU and 6 kitchens with end-to-end service offering including menu planning and food delivery.	Large central production unit with capacity to produce 300k+ meals / day.	Knowhow of the travel channel operations including in-flight catering, lounges, on-board retail, and on-ground retail.

Strategy Execution Roadmap

NEXT Read

Operating Environment and Risks

Meet CATRION

Towards New Horizons

Delivering Excellence

Our Governance

Financial Statements

Corporate Strategy

CATRION’s Corporate Strategy for 2024-2026 outlines a bold vision to establish itself as the national leader in catering and hospitality within the Kingdom of Saudi Arabia.

Diversifying Growth, Accelerating Leadership

Anchored in two core pillars, ‘Diversify & Accelerate’ and ‘Building on Existing Capabilities’, this strategy focuses on maintaining market leadership in in-flight catering,

By enhancing operational efficiencies, fostering strategic partnerships, and adopting a customer-centric approach, CATRION is committed to aligning its efforts with Saudi Vision 2030,

01

Diversify and Accelerate

What

Maintain Market Leadership in In-Flight Catering

Scale up in Integrated Hospitality

Integrated Agility and Adopt a Customer Centric Approach

Explore New Opportunities

02

Building on Existing Capabilities

Strategy Execution Roadmap

CATRION